When we were approached to come up with an idea for talking to parents about abusive head trauma (better known as Shaken Baby Syndrome) it felt like a real challenge. A lot of babies are endangered by exhausted, overworked parents but it’s not an easy topic to address with the adults who’ve just brought home their bundles of joy. Nonetheless, talking about how stay calm when the baby is crying for hours is an important public health message.
MAP worked with the team who visit new parents to provide this information, and suggested an animated video focusing on positive steps parents could take to calm themselves and protect their baby. This video, plays in Dr.’s offices across Alberta.
I have to say, it is one of the cutest projects MAP has worked on yet!